Traditional personalization engines rely on big data to function. But what happens when you don't have enough data? LimeSpot's personalization engine works by understanding how digital content is related. The advantages:
- LimeSpot needs less data from a user to provide personalization, so it can personalize sooner.
- LimeSpot works for digital platforms of any size, not just ones with huge amounts of traffic.
- By working with small businesses, our engine gets exposed to a large, diverse array of content and behavior - and uses machine learning to make itself smarter from it.